Problem
Gart Solutions, a leading B2B tech firm, was seeing a sharp decline in organic search traffic globally. This wasn’t just their problem – by 2025, about 60% of Google searches ended without a click, as AI “Overview” answers satisfied users on the SERP.
In fact, HubSpot’s CEO noted that organic search traffic was “declining globally” because AI summaries were answering questions in-line.
Studies show that when an AI overview appears, the click-through rate can drop from ~15% down to just ~8%, and only about 1% of users ever click on the cited sources.
In this zero-click, AI-powered search era, GART needed a new content strategy to stay visible and attract clients.
Solution
To counteract the AI-driven drop in traffic, our team at Go Global devised a multi-stage video content pipeline that leveraged webinars, YouTube, and social media:
Monthly LinkedIn Webinars
Each month we hosted a live webinar via LinkedIn, choosing topics aligned with Gart Solutions’ expertise (e.g. “AI in Manufacturing” or “Digital Transformation Trends”). These webinars built authority and engaged Gart’s audience directly, generating leads while educating prospects (webinars are proven to build trust and authority in B2B audiences).
Intent-Driven Slide Content
Every slide in the webinar was crafted as a question and standalone piece of value. In practice, we treated each slide as an answer to a specific user query (a common “how-to” or informational question). This meant each slide could rank on its own in search or AI results.
Post-Webinar Video Slicing
After each webinar, we edited the recording into short clips. Each clip focused on a single insight or answer (e.g. a 1–2 minute tip or explanation). These snackable videos were uploaded to Gart’s YouTube channel with keyword-optimized titles and descriptions. We also tagged them with relevant topics and transcripts so search engines and AI crawlers could index them easily.
YouTube SEO Optimization
We treated YouTube as a critical SEO channel. Optimization included descriptive titles (with target keywords), detailed descriptions, and even chapters/transcripts so that Google’s AI could extract answers directly from our videos. This was key, since industry data show YouTube dominates AI-driven search citations: one analysis found YouTube was cited 200× more often than any other video platform by AI tools, and nearly 30% of Google’s AI overview answers link to YouTube content.
In short, “if your brand isn’t creating video content, you may be invisible in AI search”. By publishing our clips on YouTube, making SEO optimization, we effectively got the content noticed (and cited) by generative AI engines.
LinkedIn & Social Repurposing
As an added bonus, we used those video clips as content for LinkedIn and other social channels. Each short video was shared as a LinkedIn post (often accompanied by a brief text summary or thumbnail image), giving Gart a steady stream of social media content.
This repurposing extended the webinar’s lifespan and reach. Short-form videos perform especially well: they get higher completion rates and are favored by social algorithms. Each clip acted as a new “entry point” into our marketing funnel, driving discovery and leads. In practice, one webinar’s edits could fuel 4–6 weeks of LinkedIn posts and engagement.
Together, this solution created a virtuous cycle: our monthly webinar generated rich content, the YouTube clips captured AI and organic search traffic, and the LinkedIn posts engaged the audience and fed the sales funnel. We effectively turned one live event into a multi-channel content powerhouse.
Results
The impact was immediate and meaningful. Almost as soon as our clips hit YouTube, Gart Solutions started seeing new referral traffic coming via AI-powered search results. While the campaign is ongoing, early indicators have been very positive:
AI-Driven Traffic Surge
Within weeks, Gart’s website began to rank for queries that our videos targeted. Organic traffic from video citations started to climb sharply (for context, other marketers have seen similar outcomes: one case study reported a 370% increase in AI-referral traffic after such an AI-focused strategy). Gart’s AI-sourced traffic roughly doubled in the first two months, turning YouTube into one of the top referrers for informational keywords.
Example from Gemini:
Content Pipeline for Months Ahead
Importantly, our approach also delivered a strategic benefit. By repurposing each webinar into YouTube and LinkedIn content, we pre-built GART’s content calendar for the coming month. This eliminated the need for continuous content production and kept the audience engaged week after week.
Overall, Gart Solutions overcame the AI/zero-click challenge by pivoting from old-school SEO to an AI-aligned video strategy. The regular webinars and optimized clips not only stopped the traffic decline — they unlocked a new, sustainable channel of AI-driven leads.
Next Steps
Is your business struggling with AI-driven zero-click search? Go Global can help turn video and webinars into growth engines. We specialize in multi-platform content strategies designed for the AI era.
Contact us to learn how we can create a custom video-driven campaign for your brand.
Let’s tap into the power of AI search and social video to boost your traffic and leads.