B2B SaaS
Marketing
From product-market fit to international scale — strategy, execution, and the expertise to know which matters more right now.
Great product.
Invisible
in the market.
Most B2B SaaS teams build the product right — and get the GTM wrong. They chase every segment, speak in features, and scale channels before finding repeatable unit economics.
The result: high burn, low pipeline predictability, a sales cycle nobody can explain. The fix isn't more activity — it's the right strategy for your stage.
Unclear ICP & Messaging
Without a sharp ICP, every message lands flat and every channel underperforms.
Slow Time to PMF
Iterating without a validation framework — burning runway without a clear signal you've found the right market.
High CAC, Low LTV
Acquiring customers it costs too much to keep, in segments that don't expand.
Sales & Marketing Misalignment
Leads come in but don't convert — no shared ICP, no shared definition of a good deal.
Expanding Without a Playbook
Copy-pasting what worked locally into EU or US — without adapting buyer context, channel mix, or competitive positioning.
Founder-Led Sales Ceiling
You close every deal — but that doesn't scale. A repeatable motion can't depend on the founder being in every room.
Why the Best SaaS Companies Win on GTM — Not Just Product
Linear launched in 2020 with a ruthlessly narrow ICP: software engineers at high-growth startups. No ads, no PR — just precise positioning against slow, bloated tools and a message that hit one specific pain.
Three years later: $200M+ valuation, a new category defined. Dozens of competitors had comparable products. Linear won on GTM clarity — who they were for, what they stood against, and why it mattered now.
From first customers
to international scale
We work with founders and revenue teams who know the product is ready — and that GTM is now the growth lever.
Early-Stage Startups
Finding the first repeatable GTM motion — ICP, messaging, first channel, PMF validation.
Growth-Stage SaaS
Scaling what works, fixing what doesn't — tighter positioning, better CAC/LTV, predictable pipeline.
Product-Led Growth Companies
Adding a sales motion without breaking self-serve — layering enterprise GTM on a product that already converts.
Enterprise SaaS
Moving upmarket or into new verticals — adapting messaging and sales motion for enterprise buyers.
International Expansion
EU or US entry with a localized GTM — right ICP, right channels, right message for a different buyer context.
"Stop guessing what's blocking growth. Build a GTM system that creates pipeline on purpose."
Go Global
Six integrated capabilities
to build your growth engine
From ICP to international expansion — every service is designed to move buyers through the funnel and investors through the deck.
ICP Definition & Positioning
ICP research, competitive positioning, and a message architecture built around your best buyer's specific pain. The foundation everything else depends on.
PMF Validation Framework
Define your PMF signals, run structured customer discovery, and build the evidence you need to raise or grow — before you scale.
Website & Content Strategy
Website copy, SEO, landing pages, and content that attracts and converts your ICP — organic pipeline that compounds over time.
Demand Generation
LinkedIn, content, and webinars — the inbound engine that reduces CAC over time. Channel selection and distribution built around your ICP's buying journey.
Sales Enablement & Playbook
Outbound sequences, sales deck, objection handling, and CRM setup — so qualified leads convert and sales cycles shorten.
International Market Entry
EU and US playbooks with localized ICP, channel mix, pricing, and partnerships. Enter new markets with a plan, not a hope.
Proof, not promises.
Real results from B2B SaaS companies we've taken from unclear GTM to predictable pipeline.
TUPL: GTM Strategy, TuplOS Launch & Multi-Vertical Expansion
TUPL had a proven AI-automation platform for telecom operators, but no strategy for launching it as an independent, horizontal product. We built the positioning, messaging architecture, and go-to-market sequence to launch TuplOS as a standalone platform — then researched and sequenced expansion into six new verticals beyond telecom.
Gart Solutions: 0 to Inbound Leads, Then AI Visibility & Authority Scaling
Gart Solutions came in with a single-page website and zero organic traffic. We built the full SEO and content engine from scratch — then, in the scaling phase, layered on high-authority link building and AEO strategy that got the site cited inside AI-generated answers, not just ranked in search.
Retail Tech B2B: Fractional CMO for a 5-Product Portfolio
A leading B2B retail tech provider had five products, established enterprise clients, zero AI visibility, and no systematic GTM function. We stepped in as Fractional CMO across five directions at once — GTM per product, sales enablement, employer brand, events, and PR — sequenced around real regulatory deadlines that created natural buying windows.
From scattered tactics
to a repeatable growth system.
Clear ICP, tight messaging, a sales playbook, and a demand generation framework — built to compound over time.
ICP & Positioning Document
Best buyer defined, pain mapped, position clear — message architecture ready to use across every channel.
Updated Website Copy
Rewritten to convert your ICP — not to explain your feature list.
Sales Deck & Outbound Playbook
A story that moves deals forward, outbound sequences for your ICP, and objection handling for conversations already happening.
Demand Generation Framework
Channel selection, content strategy, and a 90-day plan for inbound pipeline that doesn't depend on outbound alone.
International Expansion Blueprint
Localized ICP, pricing, channel recommendations, and first partnership targets for EU or US entry.
90-Day GTM Sprint Plan
Prioritized, sequenced plays for the next 90 days — generate pipeline and move the business forward.
Start fast. Scale smart.
Pick the entry point that fits your stage — from a focused audit to a long-term strategic partnership.
A focused call to identify what's blocking your international visibility — and map a clear first step. No pitch, no obligation.
- Positioning & messaging audit
- Identify your top 1–2 blockers
- Recommended next actions
A 2-week structured engagement producing a complete, execution-ready strategy: positioning, ICP, messaging, channel mix, and 1–2 year growth roadmap.
- Competitor & market research
- ICP, personas & message architecture
- GTM blueprint + channel strategy
- Marketing & Growth strategy 1–2 years
Strategic marketing leadership embedded in your team. Strategy + execution oversight, media relations, event strategy, and continuous optimization.
- Strategy + execution oversight
- PR, media & event execution
- Weekly strategic sessions
- Ecosystem introductions
Two senior leaders,
one focused system
Natali Trubnikova
- ✦ 10+ years in B2B marketing and business development
- ✦ Helped multiple SaaS and tech companies grow into EU and US markets
- ✦ GTM, inbound/outbound, international expansion, speaker & mentor
Anastasiia Sosyniuk
- ✦ 15+ years in digital marketing and growth
- ✦ Expertise in SEO/AEO, content, and AI-driven growth systems
- ✦ AI lecturer, business automation consultant, podcast host
Your pipeline problem
has a GTM solution.
30 minutes. We'll diagnose what's blocking your growth and tell you exactly what to fix first.