Cybersecurity &
InfoSec Marketing
Every vendor claims 'best-in-class.' The companies that win are the ones buyers trust. We help cybersecurity companies build that trust — clear positioning, credible messaging, a GTM system that converts.
What Blocks the Growth
Messaging Fatigue
"Next-gen," "AI-powered," "zero-trust" — your buyers have heard it all and stopped listening. Generic claims don't earn shortlist consideration.
Technical-to-Executive Translation
Engineers build for CISOs who report to boards that want business risk, not feature lists. Most vendors only speak one of those languages.
Trust Before Purchase
Security buyers don't buy from unknowns. Without media presence, analyst recognition, and social proof — you don't make the shortlist.
Analyst & Media Invisibility
If you're not in Gartner, Forrester, or respected trade press, enterprise buyers won't consider you — regardless of how strong your technology is.
Channel & Partner Confusion
MSSPs and resellers can't sell what they can't explain. Weak partner enablement quietly kills your indirect revenue before it starts.
Missing Compliance as GTM
NIS2, DORA, and GDPR create real demand spikes — but most vendors aren't positioned to capture them when the moment hits.
How Wiz Reached $100M ARR in 18 Months
Wiz had strong competitors. They won by owning one phrase: "you can't secure what you can't see." Ruthless ICP focus, community-driven PR before any analyst coverage, a narrative buyers repeated before any demo was booked.
Built for companies where
trust is the product
We work with cybersecurity teams who know their technology is strong — and that credibility, positioning, and visibility are what close the gap.
Cybersecurity Startups
Series A/B teams defining ICP, differentiating in a crowded market, and earning first analyst and media presence.
Vendors Repositioning
Established players pivoting to cloud, AI, or compliance angles — rebranding without losing existing customer trust.
European Companies Going Global
EU-proven technology entering US or global markets — adapting messaging and building analyst presence in a different trust landscape.
MSSPs & Service Providers
Managed security providers building a distinct brand and voice — beyond technology resale, toward trusted advisory positioning.
OT/ICS & Industrial Security
Translating OT/ICS expertise into language that resonates with IT buyers, CISOs, and executive stakeholders.
"Make trust the asset, not just the promise. Build a GTM that earns shortlist consideration before the first call."
Go Global
Seven capabilities to build
credibility and pipeline
Every service is designed for one outcome: becoming the vendor buyers already trust before they've spoken to sales.
Positioning & Messaging
Value proposition for every audience — CISO, technical, business, investor. Category positioning and a differentiation framework that makes you recognizable.
GTM & Growth Strategy
ICP definition, buyer journey mapping, GTM strategy for EU/US, funnel and channel optimization, marketing and sales alignment.
Website & Conversion
Homepage messaging, use-case pages, conversion-focused landing pages, SEO structure, and case study framework — built for your ICP, not for search engines alone.
Sales & Investor Materials
Pitch decks, sales presentations, one-pagers, use-case breakdowns, objection-handling narratives for every deal stage.
PR, Trust & Market Presence
PR strategy, media placements in DarkReading, SC Media, CSO Online, expert commentary, founder visibility, and a roadmap toward Gartner/Forrester recognition.
Content & Thought Leadership
Content strategy, blog and long-form content, LinkedIn and founder content, industry insights — that build recognition and generate leads over time.
SEO & LLM Visibility
Technical SEO audit, keyword and intent strategy, AI/LLM search optimization — so you rank in both traditional search and AI-generated answers.
Proof, not promises.
Real results from cybersecurity companies we've taken from unclear positioning to a credible, converting GTM.
Cybersecurity GRC SaaS: GTM Strategy, Positioning & Market Entry
A GRC compliance platform addressing NIS2, DORA, and GDPR had real product-market fit but unclear ICP, no positioning, structural pricing risk, and a limited channel set. We repositioned it from a generic "Jira security plugin" to a purpose-built compliance tool for regulated industries, then built the full GTM system around it.
BSG (Berezha Security Group): GTM & Global Expansion
A Ukrainian cybersecurity firm with a strong technical reputation and a decade of client history — built almost entirely on word-of-mouth. Their brand and digital presence didn't communicate that expertise to global buyers. We delivered a full GTM strategy and rebrand for international market entry.
From generic vendor
to trusted authority.
Clear positioning, stakeholder-ready messaging, media presence, and a partner system — built to earn trust at every touchpoint.
Trust Narrative & Positioning
Positioning ready to use across all channels — built on real proof, not generic claims.
Multi-Layer Website Messaging
Improved messaging for technical, CISO, and board audiences — each layer of the story landing where it needs to.
Media & Analyst Relations Plan
Story angles, media contacts, and a roadmap toward Gartner/Forrester recognition.
Partner Enablement Kit
Battle cards, pitch decks, and objection handling — so MSSPs and resellers can sell you confidently.
Event Strategy & Playbook
Pre-event narrative, media meeting setup, booth messaging, and post-event follow-up — for RSA, Black Hat, or InfoSecurity Europe.
Compliance GTM Framework
NIS2, DORA, and GDPR content strategy — so you capture compliance-driven budget when regulation creates demand.
Start fast. Scale smart.
Pick the entry point that fits your stage — from a focused audit to a long-term strategic partnership.
A focused call to identify what's blocking your international visibility — and map a clear first step. No pitch, no obligation.
- Positioning & messaging audit
- Identify your top 1–2 blockers
- Recommended next actions
A 2-week structured engagement producing a complete, execution-ready strategy: positioning, ICP, messaging, channel mix, and 1–2 year growth roadmap.
- Competitor & market research
- ICP, personas & message architecture
- GTM blueprint + channel strategy
- Marketing & Growth strategy 1–2 years
Strategic marketing leadership embedded in your team. Strategy + execution oversight, media relations, event strategy, and continuous optimization.
- Strategy + execution oversight
- PR, media & event execution
- Weekly strategic sessions
- Ecosystem introductions
Two senior leaders,
one focused system
Natali Trubnikova
- ✦ 10+ years in B2B marketing and business development
- ✦ Helped tech companies build trust and grow into EU and US markets
- ✦ GTM, inbound/outbound, international expansion, speaker & mentor
Anastasiia Sosyniuk
- ✦ 15+ years in digital marketing and growth
- ✦ Expertise in SEO/AEO, content, and AI-driven growth systems
- ✦ AI lecturer, business automation consultant, podcast host
Your technology is strong.
Let's make buyers know it.
30 minutes. We'll identify what's blocking trust and shortlist consideration — and what to fix first.