Marketplace &
eCommerce Growth
We help eCommerce marketplaces and B2B2C platforms grow seller supply, buyer demand, and GMV — with positioning, content, and GTM systems built for the two-sided growth challenge.
Two-sided growth
is twice as
hard to get right.
- ✦Sellers need proof of buyer demand before they commit — buyers need proof of quality supply before they return
- ✦Most marketplace content speaks to buyers only — leaving the seller acquisition funnel to word-of-mouth
- ✦Competition intensifies as new platform types emerge — from creator marketplaces to defense procurement platforms
- ✦SEO and organic traffic are mission-critical — but most marketplaces run on thin category pages that rank for nothing above the fold
The best marketplace catalog doesn't sell itself. Positioning, curation story, and a two-sided GTM does.
The Chicken-and-Egg Flywheel
Sellers won't upload quality assets without traffic. Buyers won't return without quality assets. Most platforms resolve this by spending — but positioning and SEO resolve it by attracting both sides simultaneously.
Discount Dependency
Flash sales and bundle discounts work once. They train buyers to wait for deals and destroy seller confidence in the platform's value. Breaking the discount cycle requires a real positioning shift.
SEO Visibility Collapse
Generic product-listing pages stop ranking as search evolves. Marketplaces need use-case-first SEO architecture, curated collections, and LLM-visible content to stay in the discovery flow.
Seller Churn & Quality Gaps
Top sellers defect to direct channels or competitor platforms when margins drop. Retaining quality supply requires a seller value proposition as intentional as the buyer one — and most platforms don't have one.
International Market Fit
Design taste, licensing norms, payment preferences, and platform trust differ across US, EU, LATAM, and APAC. A marketplace that works in one market often stalls in another without deliberate localization.
Trust & Compliance at Scale
From regulated procurement markets to consumer eCommerce, trust signals differ by sector and geography. Building the right compliance and trust narrative unlocks buyers that discounts alone never could.
eCommerce & Marketplace platforms
of every shape and size
We work with marketplaces and B2B2C platforms that know their catalog delivers value — and that GTM is the gap between traffic and a loyal, growing community of buyers and sellers.
Creator & Handmade Marketplaces
Etsy-style platforms connecting independent creators with buyers — where trust, curation, and community identity drive retention on both sides of the transaction.
Defense & Procurement Marketplaces
Government and B2B procurement platforms where seller onboarding, compliance signaling, and buyer confidence require a specialized GTM — very different from consumer eCommerce.
Digital Asset & Content Platforms
Fonts, templates, UI kits, video assets, illustrations — platforms competing on curation quality, discoverability, and the story they tell creative professionals.
Plugin & SaaS Extension Marketplaces
Developer tools, plugins, and integrations sold through a marketplace model — where seller confidence and buyer trust must be built simultaneously.
International Expansion
Marketplaces entering new geographic markets — adapting seller acquisition, buyer messaging, localization, and trust signals for LATAM, DACH, or APAC audiences.
"Grow both sides of the marketplace with one coherent story — and stop competing on price when you can compete on trust."
Go Global
Six capabilities to grow
both sides of your marketplace
From two-sided positioning to international GMV growth — built for the compounding dynamics and liquidity challenges that define marketplace businesses.
Two-Sided Positioning & Curation Story
Define why sellers choose your platform to distribute and why buyers choose you to discover. A unified marketplace narrative that builds trust on both sides without splitting the story.
Seller Acquisition & Retention GTM
Outreach strategy, onboarding content, seller success playbooks, and a value proposition built to attract high-quality creators and keep top sellers from defecting to direct channels.
SEO, Use-Case Architecture & AEO
Category pages built for search intent, use-case-first content hubs, collection strategy, and AI/LLM search optimization — so you appear when designers, developers, and agencies research what they need.
Email, Lifecycle & Repeat Purchase
Buyer activation sequences, re-engagement flows, use-case-triggered campaigns, and seller milestone emails — turning one-time purchasers into repeat buyers and trial sellers into catalog contributors.
Partnership & Affiliate Ecosystem
Affiliate program strategy, creative community partnerships, influencer GTM, and integration partnerships with platforms like Figma, Webflow, Shopify, and WordPress — that bring buyers and sellers to you organically.
International Market Entry
LATAM, DACH, EU, and APAC expansion playbooks — localized seller acquisition, buyer messaging, payment trust signals, and content strategy adapted for each market's creative industry norms and purchasing behavior.
Start fast. Scale smart.
Pick the entry point that fits your stage — from a focused toolkit to a long-term strategic partnership.
The complete Go Global GTM Toolkit — 13 units, 100+ tasks, templates, frameworks, and AI prompts — plus a consulting session applied to your marketplace and growth stage.
- Step-by-step GTM roadmap (idea → traction in 30–90 days)
- 100+ tasks with AI prompts for every step
- 2h personalized consulting session
- Custom action plan for your next 90 days
A 2-week engagement producing a complete, execution-ready strategy: two-sided positioning, SEO architecture, seller acquisition playbook, and lifecycle growth roadmap.
- Two-sided ICP & competitive analysis
- Marketplace positioning & curation story
- GTM blueprint + channel strategy
- 90-day execution plan
Strategic marketing leadership embedded in your team — GTM ownership, SEO execution, seller acquisition, email lifecycle, partnership ecosystem, and continuous GMV optimization.
- Strategy + execution oversight
- SEO, content & lifecycle marketing
- Seller acquisition & partner ecosystem
- International expansion support
Marketplace work we've done
Product strategy, SEO, and content — for platforms that sell digital assets at scale.
Marketplace Product Strategy & Funnel Optimization
Built and executed product strategy for a digital assets marketplace — from product vision and backlog to funnel optimization on both buyer and creator sides. Improved search, checkout UX, and vendor tools; introduced retention mechanics to grow LTV.
Product / Marketplace View case study →SEO Authority Scaling for a Digital Assets Marketplace
Transformed a low-authority domain into a high-DR platform capable of ranking for competitive digital asset keywords. Covered crawl budget management for millions of programmatic pages, scalable site architecture, Core Web Vitals, and link building.
Technical SEO / Off-Page View case study →Content Marketing Engine for a Global Templates Marketplace
Designed and executed a B2C/B2B content strategy for TemplateMonster — building from zero to 50k+ monthly organic visitors in two years. Funnel-driven content architecture, long-tail keyword focus, and editorial operations that continued driving revenue after the engagement.
Content Marketing / SEO View case study →Boutique by design.
Co-founders on your case.
Natali Trubnikova
- ✦ 10+ years in B2B marketing and business development
- ✦ GTM strategy, international expansion, EU/US market entry
- ✦ Startup advisor, speaker & mentor
Anastasiia Sosyniuk
- ✦ 15+ years in digital marketing and growth
- ✦ Direct marketplace GTM experience at MasterBundles & TemplateMonster
- ✦ SEO/AEO, content strategy, AI-driven growth, speaker & lecturer
Your marketplace has the catalog.
Let's build the GTM to grow both sides.
30 minutes. We'll identify what's blocking growth on your buyer or seller side — and what to fix first to turn your catalog into a compounding, loyal community.