Fractional CMO
Your dedicated Fractional CMO owns business and marketing strategy, messaging, PR, content, sales enablement, and revenue growth — so you can focus on what only you can do.
Most companies have a marketing efficiency & growth problem. We help to resolve it.
This leads to wasted budget, slow growth, and an unpredictable pipeline. That's what we fix.
Book a Free CallBuilt for B2B tech companies
that need marketing to move fast
You don't have a full marketing team yet — but you need one to work at a senior level, starting now.
Post-Seed to Series B Startups
You've found product-market fit and need to build a growth engine — without committing to a €150k full-time CMO before the revenue is there.
Companies Entering EU or US
You have a working GTM in your home market and need someone who knows how to localize, reposition, and build from scratch in a new geography.
Teams Without a Marketing Lead
Sales is working but inbound is thin. Content is inconsistent. You need strategic ownership, not another freelancer managing tasks without direction.
Growth Is Inconsistent or Slowing
Your team executes tasks, but there's no senior person owning the full marketing function. Growth is unpredictable and marketing doesn't connect directly to revenue.
Repositioning or Rebranding
You're pivoting category, audience, or market — and need someone to rebuild positioning, messaging, and GTM from the ground up, fast.
Book a free 30-min call. We'll tell you honestly whether Fractional CMO is the right model — or point you to something better.
Book a call →Boutique approach.
Agency owners are assigned to your account.
Natali Trubnikova
- ✦ 10+ years in B2B marketing and international GTM
- ✦ Helped tech companies scale into EU and US markets
- ✦ Specialist in defence tech, SaaS, and ProcureTech
- ✦ Speaker, mentor, Founders Running Club organizer
Anastasiia Sosyniuk
- ✦ 15+ years in digital marketing and growth systems
- ✦ SEO/AEO specialist, AI-driven content and automation
- ✦ Lecturer at IAMPM, 500+ students in marketing courses
- ✦ Podcast host, business automation consultant
Everything that drives pipeline —
running every month
Not a project. Not a one-off. A continuous system built and optimized around your growth priorities.
Strategy & Monthly Planning
Monthly GTM priorities, decision-making on channel mix and budget, and 90-day roadmap that evolves with your business.
Positioning & Messaging
Your ICP definition, value proposition, and message architecture — kept sharp and updated as markets and competitors shift.
Content & Thought Leadership
LinkedIn content for founder and company, blog articles, long-form content, and the editorial calendar that makes it consistent.
PR & Media Relations
Story development, media pitching, expert commentary, and journalist relationships — building the coverage that earns trust with buyers.
Sales Enablement
Sales deck updates, one-pagers, battle cards, and objection handling — so your sales team goes into every call better prepared.
Events & Conference Strategy
Event selection, pre-event narrative, media meeting setup, and post-event follow-up — so you leave with pipeline, not just a booth photo.
Analytics & Reporting
Monthly performance review, channel attribution, and clear reporting on what's working — with recommendations for the next cycle.
Network & Introductions
Access to our ecosystem of journalists, investors, partners, and potential clients — when the right connection can shorten a sales cycle or open a door.
From onboarding to
full-speed in 30 days
A structured start that gets you to impact fast — without months of ramp-up.
Audit & Alignment
Deep review of your current positioning, messaging, channels, and competitive landscape. We align on 90-day priorities and the metrics that matter.
Foundation Sprint
ICP sharpened, messaging updated, quick wins executed — first content, first PR pitch, sales deck reviewed. Visible output in week one.
Full Execution
All eight systems running in full — content, PR, enablement, demand gen, events, analytics. Weekly check-ins and async availability throughout.
Optimize & Scale
Monthly performance reviews, channel optimization, and strategy pivots as your market and business evolve. The system gets sharper every cycle.
Why Fractional beats the
alternatives at this stage
Most B2B tech companies at Series A/B have three options. Here's how they compare.
| Full-time CMO | Marketing Agency | ✦ Fractional CMO | |
|---|---|---|---|
| Monthly cost | from €5,000+ | €5,000–10,000 | from €2,000/mo |
| Strategic ownership | ✓ Yes | ✗ Rarely | ✓ Yes |
| Industry expertise | Needs ramp-up | ✗ Generic | ✓ B2B tech specialist |
| Time to impact | 3–6 months | 1–2 months | Week 1 |
| Execution (not just strategy) | ✓ Yes | ✓ Yes | ✓ Strategy + execution |
| Flexibility to scale / pause | ✗ Low | Medium | ✓ High |
| Ecosystem network & intros | Depends | ✗ Rarely | ✓ Included |
What a working GTM system
actually delivers
Not promises — the specific outcomes our clients build over a 3–6 month engagement.
Pipeline growth
Consistent inbound from content and PR replaces founder-dependent outbound as the primary pipeline driver within 90 days.
From audit to visible results
Updated messaging, first media coverage, refreshed sales materials, and LinkedIn content running — within the first engagement month.
Media placements per quarter
Coverage in relevant industry publications, expert commentary, and press mentions that build credibility with buyers before the first call.
Sales cycles
Buyers who've already seen your content, read your PR, and heard your positioning at events close faster and with fewer objections.
Positioning that sticks
Your sales team, marketing team, and leadership all use the same language — and buyers understand what you do and why it matters in one sentence.
Not dependency
Everything we build is yours — the playbooks, the templates, the media contacts, the content calendar. You own the system that keeps running.
What Fractional CMO
looks like in practice
Real engagements across B2B tech — GTM strategy, market entry, growth, and full marketing function ownership.
Retail Tech: Fractional CMO for 5 Products
A leading Ukrainian retail tech provider with 5 B2B SaaS products, zero systematic GTM, no AI citations, weak sales collateral. Go Global embedded as Fractional CMO across 5 simultaneous directions.
TUPL: GTM Strategy & TuplOS Product Launch
AI hyperautomation platform based in Bellevue, WA, proven in telecom but with no strategy for launching TuplOS as a horizontal product. Go Global repositioned, launched, and expanded into 6 new verticals.
Streamline: Rebrand & G2 Category Leadership
GMDH Software, a proven supply chain SaaS with zero G2 presence and weak market visibility. Go Global ran the full rebrand to Streamline and built G2 from scratch to category leader.
BSG: GTM & Global Market Entry
Berezha Security Group, a Ukrainian cybersecurity firm with a strong technical reputation but an online presence that didn't match. Go Global delivered full GTM strategy and rebrand for international expansion.
GRC SaaS: EU Market Entry & Positioning
A cybersecurity GRC platform (Jira plugin) with real product-market fit under NIS2/DORA/GDPR — but unclear ICP, pricing risks, and limited channels. Go Global delivered a full GTM and market entry strategy.
Your business could be our next business case.
Book a free 30-min call. We'll tell what's blocking your growth.
Transparent pricing.
No hidden fees.
Two tiers based on scope and engagement depth. Both include strategy + execution.
Strategy, positioning, and core content execution. Ideal for pre-Series A teams that need direction and momentum.
- Monthly strategy & 90-day planning
- Positioning & messaging upkeep
- LinkedIn content (founder + company)
- Weekly check-ins + async access
- Sales deck review & updates
Full GTM execution across all channels — content, PR, events, enablement, and demand gen running in parallel.
- Everything in Core, plus:
- PR & media relations (active pitching)
- Event strategy & conference prep
- Demand gen & channel optimization
- Monthly analytics & performance report
- Network introductions
What people ask
before starting
Honest answers to the questions that come up in every first call.
How much of your time do we actually get?
Do you work with our internal team?
How is this different from hiring an agency?
What if we need to pause or stop?
Which industries and markets do you cover?
How quickly will we see results?
Let's talk
30 minutes. We'll tell you what's blocking growth, whether Fractional CMO is the right model, and what a first month would look like for your business.