Go-To-Market Toolkit:
the roadmap to first sales in 30–90 days

14 units, 100+ tasks, templates, and AI prompts — plus consulting sessions to apply everything directly to your product and market.

Get GTM Toolkit + Consulting See What's Inside →

€350 one-time

Consulting sessions included

B2B tech experts

Inside the Toolkit

14 Units

Foundations & Strategy

Strategy

Research & Insights

Research

Competitive Landscape

Competitive

Customer Validation

Validation

Product Kickoff

Product

Pricing & Business Model

Revenue

Positioning & Messaging

Messaging

Revenue Alignment Engine

Revenue

✦ Why This Exists

Most startups fail because of weak go-to-market — not bad product.

70% never reach product–market fit. For 35% — the reason is no market need.

With our GTM Toolkit, you'll finally get a clear, actionable roadmap — from strategy to results.

Get GTM Toolkit + Consulting

70% of startups fail because of weak go-to-market — not bad product

Generic frameworks don't account for your market, product, or buyers

Slow launches drain runway and erode investor confidence

You don't need more reading — you need a clear plan and someone to gut-check it

Marketing without a GTM system is just spending without a direction

✦ What's Inside

14 units. 100+ tasks.
Built from real launches.

Practical content built from real startup and consulting experience — not theory.

🎯

Foundations & Strategy

Define your why, GTM basics, SWOT, customer problem space, and your 90-day plan. The strategic groundwork everything else builds on.

🔍

Research & Insights

Find your winning market, map needs and pain points, size the opportunity, and validate with 20+ customer interviews.

🔗

Competitive Landscape

Identify and categorize competitors, analyze product and messaging, reverse-engineer their GTM, and find differentiation gaps.

✅

Customer Validation

Map hypotheses, build a data-driven ICP, run alpha/beta tests, and reverse-engineer your customer archetype.

🌱

Product Kickoff

MVP scope, prototype, design partner program, launch campaign, and early adopter strategy.

💰

Pricing & Business Model

Value-based pricing strategy, revenue model simulation, sales motion selection, and distribution channel strategy.

📌

Positioning & Messaging

Craft initial positioning, define UVPs and USPs, build messaging templates, and create your narrative architecture.

🏹

Revenue Alignment Engine

Achieving cross-functional GTM alignment across product, marketing, sales, and CS.

📋

Assets

Website goals, product demo video, press kit, pitch deck, press release, and legal & compliance readiness.

💬

GTM Communications

Select GTM actions, narrow channels, project your funnel, build pre-launch content, and prepare GTM budget.

🚀

Launch

Build your launch alliance, UTM tracking, launch email, emergency hotline, event, real-time engagement and documentation.

🎯

GTM System

Post-launch retrospective, CRM setup, redefine GTM motions, create roadmap, start growth sprints and experimentation.

📣

Marketing

Content engine, SEO 2.0, demand generation, LinkedIn & social selling, PR, paid acquisition, email nurture, and community.

💼

Sales

Sales playbook, prospecting, discovery calls, case studies, proposal & negotiation, enablement, and global expansion strategy.

✦ Task Preview

See exactly what
you're getting

Every unit is a structured set of tasks — each with templates, frameworks, and AI prompts.

🎯 Foundations & Strategy

11 tasks

Define the "WHY" & End Game

To-do

< 1 hour

Basics of Go-to-Market Strategy

To-do

3–6 hours

SWOT Analysis

To-do

3–6 hours

Customer Problem Space ("What Keeps Them Awake at Night")

To-do

1–3 hours

Problem–Solution Fit Canvas

To-do

1–3 hours

Value Proposition Canvas

To-do

1–3 hours

LinkedIn Profile (optimized for trust-building & lead gen)

To-do

1–3 hours

Email Capture (collect emails from Day 1)

To-do

3–6 hours

Brand Assets & Domain Setup

To-do

< 1 day

Create a 90-Day GTM Plan

To-do

3–6 hours

Analytics & Tracking Setup

To-do

1–3 hours

🔍 Research & Insights

8 tasks

Find Your First Winning Market

To-do

3–6 hours

Needs & Pain Points

To-do

1–2 weeks

Market Sizing & Opportunity

To-do

1–2 weeks

Focus on Early Adopters

To-do

1–2 weeks

How to Validate Your Assumptions

To-do

< 1 hour

Conduct 20+ Interviews (with Interview Questions)

To-do

1–2 weeks

GTM-Style Customer Discovery Survey

To-do

< 1 week

Analyze Online Communities & Forums

To-do

< 1 week

🔗 Competitive Landscape

5 tasks

Identify & Categorize Competitors

To-do

1–2 weeks

Product & Feature Analysis

To-do

1–2 weeks

Messaging & Positioning Analysis

To-do

1–2 weeks

Competitor Reverse Engineering

To-do

1–2 weeks

Identify Gaps & Differentiation Opportunities

To-do

1–2 weeks

✅ Customer Validation

7 tasks

Map Hypotheses

To-do

3–6 hours

Developing a Data-Driven Ideal Customer Profile (ICP)

To-do

< 1 day

How They Use Your Product (Run Alpha/Beta Tests)

To-do

1–3 hours

The Mom Test — How to Talk to Customers

To-do

1–3 hours

Publish Beta/Demo/Launch Invite to Communities

To-do

1–3 hours

Reverse-Engineer Customer Archetype

To-do

3–6 hours

Decision-Making Unit (DMU) Mapping

To-do

1–3 days

📣 Marketing

14 tasks

Build the Content Engine

To-do

< 1 week

SEO 2.0 — Search Optimization in the AI Era

To-do

1–3 hours

Create a Demand Generation Framework

To-do

< 1 week

Social Media & LinkedIn + Social Selling

To-do

< 1 day

Ecosystem & Accelerator Mapping

To-do

< 1 day

Affiliate & Partner Marketing

To-do

ongoing

Email Marketing & Nurture

To-do

3–6 hours

PR & Brand Authority

To-do

1–3 days

Paid Acquisition

To-do

ongoing

Weekly Experiment (Growth Marketing)

To-do

< 1 week

💼 Sales

12 tasks

Build a Sales Playbook

To-do

1–2 weeks

Prospecting & Lead Generation

To-do

< 6 months

Discovery Calls & Demos

To-do

1–2 weeks

Create 3–5 Case Studies: Because Social Proof Sells

To-do

1–2 weeks

Proposal & Negotiation

To-do

1–2 weeks

Sales Enablement & Reporting

To-do

< 6 months

100

Advanced Sales Strategies

To-do

< 6 months

101

Global Expansion & Partner Strategy

To-do

< 6 months

102

Build Your Dream Client List

To-do

—

103

Use Video Selling as a Personal Touchpoint

To-do

—

104

Learn from Churned Customers & Lost Deals

To-do

—

105

Want our help to find the way & build your product?

In progress

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1 / 6

✦ How It Works

Kick-off. Toolkit.
Expert session.

We start together, you work through it, then we close together — so you're never left applying it alone.

Step 01

1h Session

Kick-off Call

A 1-hour session to understand your business goals, market, and priorities — and map how the Toolkit applies directly to your case. You know exactly where to start.

Step 02

Self-paced

Work Through the Toolkit

Go through the 14 units at your own pace. Use the tasks, templates, frameworks, and AI prompts to build your GTM foundation step by step.

Step 03

Final Session

Consulting & Q&A

A closing consulting session to review your progress, answer questions, refine your strategy, and build your custom 90-day action plan together.

✦ Your GTM Shortcut

Reduce Guesswork.
Maximize ROI.

Focus resources on high-impact activities that drive results. Attract investors, grow sales, and scale operations effectively.

📈

Grow Sales

Clear ICP, positioning, and channel strategy — so every marketing dollar works harder.

💰

Attract Investors

A credible GTM story and execution plan that gives investors confidence in your path to revenue.

🌍

Scale Operations

Structured systems — from sales playbook to growth sprints — that your team can run without chaos.

Get GTM Toolkit + Consulting

✦ Is This for You

For founders and teams
who want to move fast

You don't need a full consultant. You need a clear system and expert guidance to make it yours.

🌱

Early-Stage Founders

Pre-seed or seed stage, working on your first GTM — you need a structured approach, not months of trial and error.

🚀

Preparing to Launch

You have a product and need a clear plan before you invest budget in channels and campaigns.

🌍

Entering a New Market

Expanding to EU or US and need to rethink your positioning, ICP, and channel approach for a new geography.

📈

Growth Teams Without Structure

Marketing is running but there's no coherent GTM behind it. You need a system, not more tactics.

💰

Budget-Conscious Teams

You need strategic-level guidance but can't commit to a full retainer. This is the right starting point.

Not sure yet?

Book a free 30-min call. We'll tell you if this is the right fit — or point you to a better option.

Book a call →

✦ What Clients Say

Used by founders and
growth teams across markets

"The Toolkit made it simple to structure and validate our sales processes — finally, everything started working as a system."

Fedir Kompaniiets

CEO at Gart Solutions

"With this Toolkit, we finally built a clear path to scale our product beyond local markets."

Stacy Summers

CPO at Masterbundles

"The GTM Toolkit helped us align our sales and marketing efforts and accelerate growth across new markets."

Samantha Lee

Social Media Manager at Acorel

✦ Pricing

One price.
Everything included.

Toolkit + kick-off session + final consulting session. No upsells, no add-ons.

Self-Serve + Expert Sessions

Entry Point

GTM Toolkit & Consulting

€350 one-time · lifetime access

Complete toolkit + 2 expert sessions to apply it to your product and market

14 units, 100+ tasks, templates, frameworks, and AI prompts — plus a kick-off session and a final consulting session to build your custom 90-day action plan.

Step-by-step GTM roadmap — idea → traction in 30–90 days
100+ tasks with AI prompts for every step
Templates, frameworks, and examples from real launches
1h kick-off session — goals, priorities, toolkit roadmap
Final consulting session — review, Q&A, custom 90-day plan
Lifetime access + all future updates

Get GTM Toolkit + Consulting

One-time payment · Lifetime access · Updates included

Need a full done-for-you strategy?

The Growth Strategy Sprint (€1550) — we research, build, and deliver your complete GTM strategy in 2 weeks.

See Growth Strategy →

✦ Common Questions

What people ask
before buying

Honest answers to the questions that come up every time.

What exactly do I get?

Instant access to the complete GTM Toolkit — 14 units, 100+ tasks, templates, frameworks, examples, and a full AI prompt library. Plus a 1h kick-off session to map the toolkit to your specific case, and a final consulting session to review your work and build your 90-day action plan together.

Do I need prior GTM or marketing experience?

No. The Toolkit is designed for founders with limited GTM experience and experienced product or growth managers who need better structure. Everything is practical, step-by-step, and easy to follow.

What's the difference between this and the Growth Strategy?

GTM Toolkit & Consulting (€350) — self-serve system with expert sessions to apply it to your case. You do the work with guidance. Growth Strategy (€1550) — fully done-for-you: we research, analyze, and build the complete strategy document for you. Toolkit if you want to learn and execute yourself. Growth Strategy if you want it built for you.

Can I use this for multiple products or teams?

Yes. One-time purchase with lifetime access — apply it across products, teams, or future launches.

What industries and markets does this work for?

Built for B2B SaaS, product, and service companies. Works for service businesses and e-commerce too. Most examples are B2B-focused, but the methodology is adaptable. Our team has experience across EU and US markets, defence tech, cybersecurity, ProcureTech, and supply chain software.

✦ Who You Work With

Senior strategists.
Co-founders of Go Global.

Natali Trubnikova

Co-founder · CMO, Strategy & BD

✦ 10+ years in B2B marketing and international GTM
✦ Helped tech companies scale into EU and US markets
✦ Specialist in defence tech, SaaS, and ProcureTech
✦ Speaker, mentor, Founders Running Club organizer

LinkedIn →

Anastasiia Sosyniuk

Co-founder · Digital, AI & Growth

✦ 15+ years in digital marketing and growth systems
✦ SEO/AEO specialist, AI-driven content and automation
✦ Lecturer at IAMPM — 500+ students in marketing courses
✦ Podcast host, business automation consultant

LinkedIn →

✦ Start here

Ready to build your Go to Market strategy?

Complete toolkit + kick-off session + final consulting — one-time, lifetime access.

Get GTM Toolkit + Consulting Book a Free Call First →

Go-To-Market Toolkit:the roadmap to first sales in 30–90 days

Most startups fail because of weak go-to-market — not bad product.

14 units. 100+ tasks.Built from real launches.

Foundations & Strategy

Research & Insights

Competitive Landscape

Customer Validation

Product Kickoff

Pricing & Business Model

Positioning & Messaging

Revenue Alignment Engine

Assets

GTM Communications

Launch

GTM System

Marketing

Sales

See exactly whatyou're getting

Kick-off. Toolkit.Expert session.

Kick-off Call

Work Through the Toolkit

Consulting & Q&A

Reduce Guesswork.Maximize ROI.

For founders and teamswho want to move fast

Early-Stage Founders

Preparing to Launch

Entering a New Market

Growth Teams Without Structure

Budget-Conscious Teams

Used by founders andgrowth teams across markets

One price.Everything included.

What people askbefore buying

Senior strategists.Co-founders of Go Global.

Natali Trubnikova

Anastasiia Sosyniuk

Ready to build your Go to Market strategy?

Go-To-Market Toolkit:
the roadmap to first sales in 30–90 days

14 units. 100+ tasks.
Built from real launches.

See exactly what
you're getting

Kick-off. Toolkit.
Expert session.

Reduce Guesswork.
Maximize ROI.

For founders and teams
who want to move fast

Used by founders and
growth teams across markets

One price.
Everything included.

What people ask
before buying

Senior strategists.
Co-founders of Go Global.