Defencetech Manufacturer
LinkedIn & Strategic Communications Consulting for a DefenceTech Manufacturer
Strategic consulting
Background
One of Ukraine's largest producers of military armored and special vehicles came to Go Global with what seemed like a tactical LinkedIn question. In reality, the underlying need was strategic: how to use LinkedIn to find partners, attract investors, access international media, and build institutional presence in the defence sector globally.
The Request
The client outlined five core needs:
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Lead generation — finding relevant contacts from the defence sector
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Page discoverability — being found as a "defence" company on LinkedIn (not just follower count)
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Audience building — reaching the right decision-makers (MoD officials, procurement, investors, NATO ecosystem)
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Content strategy — what content would serve these goals (or even partially)
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Targeting basics — understanding LinkedIn's targeting mechanics
The underlying goal: "Build an organic presence with the right content mix and hit the right audience & establish LinkedIn as an image component of the brand in the defence context."
Go Global Delivered
Rather than answering the LinkedIn tactical question directly, we reframed and extended the consultation around the full communications strategy:
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Digital footprint audit — assessed how the company currently appears online and in professional networks, identifying gaps between perception and reality
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Strategic communications framework — defined what institutional communications should look like for a defence manufacturer operating in a sensitive sector
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LinkedIn strategy — organic page strategy, content pillars, audience targeting approach, and messaging for B2G/B2B defence audiences
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Media & PR angle — positioning for international defence media and events
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Partnership & investor narrative — how to use LinkedIn content to support fundraising and partnership conversations.
Format:
Delivered as a strategic consultation with a full presentation deck.
