MasterBundles
MasterBundles: Driving Marketplace Growth (Product Strategy & Funnel Optimization)
Domain Rating from 20 to 65
Funnel optimized
Improved search visibility & lead gen
About the Client:
MasterBundles is an eCommerce marketplace for digital assets — fonts, graphics, templates, and other creative resources — connecting independent creators and vendors with buyers such as designers, marketers, and small businesses. As a two-sided platform, its growth depends on serving both audiences well: giving buyers a smooth discovery-to-checkout experience, and giving creators the tools and incentives to keep publishing and selling on the platform.
Challenge:
MasterBundles needed to grow on two fronts at once — scale a two-sided marketplace (balancing buyer conversion against creator/vendor experience) while transforming a low-authority domain (DR 20) into one capable of ranking for competitive, high-volume digital-asset keywords.
What we did:
On the product side, we developed and executed marketplace strategy end-to-end — building and prioritizing the backlog based on ROI and user behavior, and managing the full lifecycle from discovery to optimization.
On the buyer side, we improved search, filtering, recommendation logic, and checkout UX to lift conversion. On the creator side, we built intuitive upload tools, sales analytics, and payout flows to attract and retain vendors, layering in loyalty and gamification mechanics to grow LTV on both sides of the marketplace.
In parallel, we ran a comprehensive SEO program to match that growth with organic reach.
We optimized crawl budget and indexation for millions of programmatically generated pages (bundles, tags, vendor profiles) through custom canonicalization and noindex logic, redesigned site architecture for scalable interlinking, and partnered with engineering on Core Web Vitals across heavy PLPs/PDPs.
- On-page, we built programmatic SEO templates and keyword clusters across thousands of products, backed by a content engine targeting top-of-funnel queries and routing them into commercial pages.
- Off-page, we ran digital PR campaigns using MasterBundles' own marketplace data to earn editorial backlinks, systematically converted competitor-only links into MasterBundles placements, and kept the link profile clean through ongoing disavow monitoring.
Result:
Domain Rating grew from 20 to 65, positioning MasterBundles to compete for high-volume, high-competition keywords — while the marketplace itself scaled sustainably on both the buyer and creator sides.
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