AWS Cloud Consultancy

SEO & AEO Audit for AWS Cloud Consultancy

Audit & action plan
SEO & AEO Audit for AWS Cloud Consultancy

Client: 

B2B company offering AWS consulting, cloud engineering, DevOps, and serverless solutions for startups and SMBs.

Challenge:

An AWS consulting company with a strong product but near-zero organic visibility and no presence in AI-generated answers. Keyword profile almost entirely branded + informational, with no commercial or transactional intent.

Baseline (July 2025):

  • DR: 41 | Backlinks: 393 | Ref. domains: 152

  • Organic traffic: 3 visitors | Organic keywords: 230

  • Top 3 positions: 0 | CTR: 0.1%

  • AI Citations: Google AIO: 1, ChatGPT: 0, Perplexity: 0, Gemini: 1

 

Key Issues Identified:

1. SEO — Main Keyword

  • H1 tag: "Cloud solutions" — main keyword "AWS Consulting" missing

  • Title is optimized but H1 doesn't match search intent

  • Recommendation: Rewrite H1 to include "AWS Consulting" as primary keyword

 

2. SEO — Structured Data

  • No structured data implemented

  • Missing schema types: FAQPage, HowTo, Article, Organization

  • Impact: Not eligible for rich snippets, People Also Ask, voice assistant responses

 

3. SEO — Images

  • Images oversized relative to viewport

  • Aspect ratio mismatches causing distorted display

  • Technical fix required before content scaling

 

4. SEO — Backlinks (Trust Signals)

  • 84.95% of referring domains have DR 0–20

  • 123 domains DR 20–29; only handful DR 50+

  • Profile heavily skewed toward weak domains — low link equity, possible negative signals

  • Recommendation: Quality-over-quantity link strategy targeting DR50+ placements

 

5. SEO — Search / Keyword Profile

  • Keyword intent breakdown: 193 branded, 230 informational, 16 commercial, 0 transactional

  • Informational content ranks but doesn't convert

  • Zero commercial/transactional intent pages driving traffic

 

6. AEO — AI Citations

  • Near-zero presence in AI-generated answers

  • Strategy recommended: question-based content, Q&A format, answers upfront (40–60 words), FAQPage schema, H2/H3 structure

 

Recommendations

  1. Prioritize pages in positions 11–30 — quick wins via H1/meta/internal link optimization

  2. Create dedicated service pages with targeted commercial keywords

  3. Focus on commercial intent keywords (e.g., "AWS Migration Cost Breakdown," "DevOps Outsourcing for Startups")

  4. Add case studies for trust and conversion

  5. Add conversion functionality — lead magnets, CTAs ("Consult with an architect"), FAQ sections

  6. Strengthen external backlinks — guest posting DR50+, AWS community placements, service page link-building.

 

Conclusion

At Go Global we are on a mission to make businesses effective in reaching business expansion targets.

So, we are open to making an overview of your business and providing advice from our versatile experience.

Book your Free Strategy Session – Q&A and let’s discuss the current state of your business — goals, priorities, and define opportunities for potential growth.

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